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Archives for August 2014

Does Internet Advertising Work?

August 22, 2014, Medford, Oregon — My friend Dennis sent me news of an article printed in The Atlantic, which raises an interesting question. He said …

Dear Arthur,

If the Atlantic runs this, it should be sound.

“The Internet was supposed to tell us which ads work and which ads don’t. But instead it’s flooded consumers’ brains with reviews, comments, and other digital data that has diluted the power of advertising altogether.” Read more —
http://www.theatlantic.com/business/archive/2014/06/a-dangerous-question-does-internet-advertising-work-at-all/372704/

Dennis Briskin
The Friendly Ghostwriter (http://catalystcreative.us)
Say it right. Get results.

Flawed Thinking

Does Internet Advertising Work?

Does Internet Advertising Work?

Lots of flaws in the Atlantic article’s logic, but an interesting read. People who have made hundreds of thousands, even millions of dollars, with “direct response” advertising — who measure response to any kind of ad, and tweak it till it works — probably know more about “what works” than this particular journalist, interpreting this particular study. (Much like the diet studies published all the time, contradicting each other, and great grist for an article whenever a controversial finding is suggested, no matter how poor the study.)

Here’s a key point though —

“There’s reason to wonder whether all advertising—online and off—is losing its persuasive punch. Itamar Simonson and Emanuel Rosen, the authors of the new book Absolute Value, have an elegant theory about the weakened state of brands in the information age.” And that means … [Read more…]

New! Customer-Review Commercials for Video Marketing

August 9, 2014, Medford Oregon — Voltos Marketing Engineers announces availability of new “Customer Review” Professional Video Commercials, at affordable pricing. In recent years, one’s reputation in Internet Time could make or break a company almost overnight.

video marketing reputation marketing growthGoogle has responded to the customer trend toward using online reviews as a primary buying method. In fact, according to studies by Bright and by Nielson, 70% to 72% of people surveyed reported that they trusted online reviews as much as recommendation from family or friends, even more than editorial content in newspapers.

Accordingly, Google has adapted to the trend, and now publishes star ratings on Google Plus pages, and in search results displays star ratings of its own, those from Yelp, and other online third-party review sites. These star ratings affect which site is chosen by searchers, and in fact Google now includes star ratings as one of the factors for how well (or poorly) they will display your site in search results. And that’s not all … [Read more…]