** How to Grow a Dental Practice …
** Get New Patients In the Door
** Keep Them Coming Back
We Can Help. Because We Have an Effective Method to Bring You New Patients, Month After Month. … And It All Begins With an Offer.
Approximate Costs for 20,000 People to See Your Offer …
I have listed costs right up front, because time is valuable, yours and mine.
And let’s be real. Growth has a cost, just like your office has a cost. The only trick is to make sure that the cost is small relative to the payoff. And we can do that.
Because I have discovered that clinics and practices that thrive and grow do three things differently than others that just coast along, or practices that struggle. These three things are …
- They use an ACTIVE outreach program, because they realize that patients can only hear about them if they take ACTIVE steps to reach out and become known — to create something that attracts new patients — to give new patients a solid reason to come in the door that first time.
- They SYSTEMATIZE their entire business, including their marketing so that the influx of new patients is regular and recurring, and the marketing systems are improved until there are slightly more new patients arriving than the practice can easily handle. (Because “not enough” or “just enough” doesn’t cut it when there is any disturbance.)
- They MEASURE results, to get an accurate read on what works well, and what needs to be improved.
Abstract? Maybe. Here’s an Example …
Frankly, most dentists are already familiar with these ideas … as applied to the practice of dentistry. Most dentists already have systems to clean tools, to find and hire and train office help, to manage the books and the money, to remind patients of upcoming appointments, and more.
However, every dentist started off going to school, with the dream of practicing dentistry pictured in the mind. And few of us were picturing becoming a marketer; because we were picturing becoming a dentist.
Therefore — although successful marketing is the first absolute necessity to maintain and grow the practice — it’s usually not highly developed as a skill-set for most dentists, and it’s often overlooked.
Let us install our tested and proven OUTREACH method, designed as a SYSTEM, with careful MEASUREMENT as we go. This enables your practice to reach out and attract new patients month after month.
We tune it to attract slightly more patients than needed. You strengthen your methods to book them, and remind them. And then let your skill and professionalism bring them back, over and over again.
If you are beginning to see the potential here, then reach out to contact me, and I will show you exactly how we use this unique, effective system that brings new patients through your door.
And then — if you like the initial results — we can operate this marketing system for you, while you concentrate on what you do best.
Does it give you an unfair advantage over other dentists?
Of course. Most of them have no systematic way to grow the practice.
But YOU will be able to grow. Month after month.
How to Evaluate Which Advertising is Worth the Investment …
- Calculate the AVERAGE LIFETIME VALUE OF A PATIENT. If you have some years of bookkeeping records, assign office staff to do this: Go back 3 or more years. For every patient, calculate how many months between their first visit and now. Add up how much total money they have paid to you. Average their “known lifetime” (number of months so far), and average the amount a patient pays you.
This second amount is your AVERAGE LIFETIME VALUE OF A PATIENT, so far. (As time goes on, and some patients stay with you longer and longer, you will discover that the average lifetime value rises.)
(NOTE: If yours is a new practice, then go find an established buddy and see if you can coax this figure from him, or offer to do the work for him … and if that fails then just estimate what you expect will be the typical lifetime of an average patient, and estimate the number of procedures and visits during that time, and calculate how much income that produces for you. Although this lacks in precision, in fact most dentists don’t know to do this at all! Generally, your estimate will be in the ball park, so you’re ahead of the game. It’s “close enough for government work.”)
- Test the proposed advertising method. You’re interested to discover how many new patients the method brings in the door, and the total advertising cost. Then divide the cost by the number of new patients, and you have the COST TO ACQUIRE A NEW PATIENT.
It should now be obvious. You simply compare the cost to acquire a new patient to the lifetime value of a patient.
Now it’s simply a cost and a return. You can now evaluate it as an investment!
If it costs you $50 to get a new patient, and the lifetime value of a patient is $2700, is this a good investment? You bet it is!
Measurement and Systematic Approach Grows Your Practice
The process above is exactly what separates A GROWING PRACTICE from a practice that is just treading water.
Marketing — the practice of successfully bringing new patients in the door — does not have to be voodoo. It can be systematic, measured, and managed.
And when you take care of your marketing (the same as you take care of your dentistry), then your marketing will take care of you and your family, for the rest of your life.
Want me to show you how we do it? I will.
I will show you exactly how our unique method works to grow your practice.