The Three (Secret) Keys to Marketing and Business Growth

While chatting with a physician who had asked me about how to build a list and how to set up marketing for her practice, I realized that there are three FACTS about marketing, and that hardly anyone (including many marketers) knows about them. However, starting from...
A Simple Capture-And-FollowUp System Any Business Can Use

A Simple Capture-And-FollowUp System Any Business Can Use

After 40 years in marketing, I’ve learned that —   The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
The 5 Kinds of Social Media Posts that Actually Attract New Business

The 5 Kinds of Social Media Posts that Actually Attract New Business

First of all, let’s be clear. If your business is not growing and prospering and you’re struggling with that, the REAL PROBLEM is that you don’t have enough OUTREACH in your marketing department and in your marketing systems. After several decades of...

The Voltos Library: “Business Expansion Made Simple”

Almost by accident, over the years, I’ve come to see Business Expansion clearly, and it boils down to something rather simple. As you probably know, pretty much every business has three parts – Marketing, Admin, and Production. Every entrepreneur...
The One Thing

The One Thing

How to Get More Success, Better Focus, and Less Distraction, Even If You Felt Like a Scatterbrained Monkey In The Past What are the hassles, the things that worry business-owners in the fitness industry? Common concerns are — How to Get More New Members? How to...
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