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Use the Pipeline Selling View for Faster Business Growth

Medford, Oregon, September 27, 2014 — For years I’ve heard Dan Kennedy say that Marketing *IS* the business, and determines your growth, and that what your business actually does or produces is “just the deliverable.”

BlueGraphAnd this made sense because being in business means trading your product for money. And therefore the part where you get the money is at least half the business.

Many Entrepreneurs Ignore Marketing. Oops!

But I’ve noticed that many entrepreneurs focus only on production — the auto mechanic goes into business himself so he can work on cars, the baker starts a business so he can bake — but though their work may be superlative, the world does not beat a path to their doorway, and they wonder why. It’s obviously because they ignore the half of their business which creates the money. (Perhaps they ignore it intentionally, hoping that the pesky problem of marketing will go away if they ignore it.)

And just this week, I had the epiphany that made it all so clear. Just look at this picture — [Read more…]

Does Internet Advertising Work?

August 22, 2014, Medford, Oregon — My friend Dennis sent me news of an article printed in The Atlantic, which raises an interesting question. He said …

Dear Arthur,

If the Atlantic runs this, it should be sound.

“The Internet was supposed to tell us which ads work and which ads don’t. But instead it’s flooded consumers’ brains with reviews, comments, and other digital data that has diluted the power of advertising altogether.” Read more —
http://www.theatlantic.com/business/archive/2014/06/a-dangerous-question-does-internet-advertising-work-at-all/372704/

Dennis Briskin
The Friendly Ghostwriter (http://catalystcreative.us)
Say it right. Get results.

Flawed Thinking

Does Internet Advertising Work?

Does Internet Advertising Work?

Lots of flaws in the Atlantic article’s logic, but an interesting read. People who have made hundreds of thousands, even millions of dollars, with “direct response” advertising — who measure response to any kind of ad, and tweak it till it works — probably know more about “what works” than this particular journalist, interpreting this particular study. (Much like the diet studies published all the time, contradicting each other, and great grist for an article whenever a controversial finding is suggested, no matter how poor the study.)

Here’s a key point though —

“There’s reason to wonder whether all advertising—online and off—is losing its persuasive punch. Itamar Simonson and Emanuel Rosen, the authors of the new book Absolute Value, have an elegant theory about the weakened state of brands in the information age.” And that means … [Read more…]

New Book — How to Get Endless New Clients

[adapted with permission from the Adventures of Bloggard at http://bloggard.com]

Medford, Oregon, April 7, 2014 — Arthur Cronos’s new ‘how-to’ marketing book published on Amazon, 296 pages, available in print and Kindle e-book editions …

Get Endless New Clients

“How to Build an Automatic Selling Machine to Ensure Business Growth and Cash Flow”

BookImage-EndlessNewClients-TAS-3D-312x350-wShadow-revA-267x300The death of a dream … and awakening …

How many men and women awoke one day with a bright dream, a dream of their own business, something they could pour their heart and soul into, something they could trust, and bring something good to the world.

And how it might grow, and the warm sensation of pride deep inside, and a hope that someday, a legacy, something to change the world, if only a little.

But slowly, the dream twisted and darkening into something ominous, deepening into worry and pain, unhappy visions of something lost, grinding down the days. You’re expert at your business, so why these endless days of alarm and trouble, sleepless nights, and where did the dream go?

[Read more…]

Relationship Selling — Why?

Many business owners, and many people who need to sell as part of their job frequently fail to realize that they don’t just sell their offering. They don’t just sell their products and services.

The most basic thing a person sells is himself (or herself).

This ties back into that primary tenet of multi-touch marketing: that people like to buy from people they know, like, and trust.

In the first secret key to successful marketing, which states that the most basic element to increasing sales is to increase the number of interactions with the prospect, we have a working guideline for how to increase your sales.

What do you say?

But what are you going to do? What are you going to say in those increased interactions with your prospects? [Read more…]

How I Went from Failure to Success

[In this article you will learn about a simple and powerful three-step process that will make all your advertising more effective in the future, and you will discover how to begin thinking about Automatic Selling Systems and how you might specifically transform your sales and your life.]

 

Hi, this is Arthur Cronos, with Voltos Automatic Selling Systems.

Many years ago, I got fed up with working for other folks. My thinking was kind of dumb-simple, but it was along the lines of —

“If I work for someone else, then the money he takes in goes to me and also to him. But if I work just for myself then all the money goes to me.”

That’s not much of a plan, but that was the plan I had.

After some analysis, I decided to start a bookkeeping business, and you can read the (somewhat silly) story about that here: Adventures of Bloggard: The Simple Simon Bookkeeping Business

But how well did it work?
[Read more…]