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More Sales and Easier Sales by Using Smart Testimonials and Reviews

How to Use your Clients to Boost your Sales

If you were the prospect, and the sales rep said, “Our company is wonderful!” wouldn’t you maybe think:  “Yeah, right!”

Because it makes you immediately suspicious, doesn’t it?

But what if, while you were looking up the company’s phone number, so you could call them, you saw they had five stars on their listing in Google, and (just for curiosity) you went to look at their reviews, and this customer in Des Moines said (in a review), “Wow this company is wonderful! They did this, and they did that, and they’re just wonderful!”

Suddenly, it’s another story, because … [Read more…]