Quantcast

Following Voltos and Arthur Cronos?

[a personal note from Arthur Cronos]

Hi, folks,

It occurs to me to mention that if you’d have an interest, our company — Voltos Marketing Systems — is dedicated to enabling business owners to Get Endless New Clients.

And in addition to my Amazon book on the subject, we maintain powerful and no-cost resources, such as —

If you wish to follow Voltos/me on twitter, facebook, google+, and linkedin you will receive notification of these events and services (as well as new services, and some fun items, too!) —

And normally people who friend or like or follow … get followed back. 🙂

Hope to see you around the social cyberspace!

— Arthur Cronos

 

Is it a USP? Is it a Video? Is it Brilliant? Yes!

YouTube, September 7, 2014 —  Brilliant advertisement from Swedish furniture giant IKEA goes viral on YouTube, with astounding re-positioning of their catalog as a hilarious spoof of Apple product-introduction style video.

Unique Sales Proposition

To grow and florish, a business needs to step outside the price-competition and selling on price as a commodity, and become something “different” in the prospect’s mind. Usually called a “USP,” for “Unique Sales Proposition,” we normally think of the primary USP for the company overall. (For example, Apple’s “Think Different,” or Coca-Cola’s “It’s the Real Thing,” or Federal Express’s “When it Absolutely, Positively Needs to Be There Overnight.”

And businesses often struggle to see a new way to view their business, focusing perhaps on a niche audience, and featuring one single part of their business that appeals to their target audience. For example, Domino Pizza stores were all originally adjacent to college campuses, and so Dominos focused solely and completely on speed of delivery, and their company USP became marketing history, taking them from a single store to a major US player in the pizza niche in only a few years. Their USP? “Pizza, fresh and hot, delivered to your door in 30 minutes or it’s free.”

Marketing Piece as a Valuable Product

However, your sales can blossom if you create a USP for every product your company produces. An in this case, Ikea focused on their catalog. Normally we think of a printed catalog as a marketing channel — and it is — but realizing that a printed catalog has an inherent value in itself that people enjoy, Ikea thought of creating a USP for the catalog itself:  The “BookBook.” And presenting it as analogue, in good humor, enabled Ikea to hold our attention while it quickly summarized all the things that people enjoy in a printed catalog.

The Power of Video Marketing

Video is, apparently, the most powerful marketing channel. It invokes more senses — vision, audio, and the images move with the power of both words and music streaming into the conscious and unconscious mind of the viewer. Further, flickering lights release dopamine in the brain which produces a mild “high,” creating further conditioning to watch television/videos. And we’ve all been so conditioned for decades. Done right, we can’t look away.

With this careful repositioning of the catalog as a desirable product, embedded in the power of a well-done video which found a way to catalog the virtues of a printed book, well …

Admit it. You might or might not be an Ikea-type customer, but at the end, didn’t you — at least a little — want one of those cool catalogs, yourself? 🙂

PS:  Want to see a revolutionary new type of video to power up your marketing and increase your reputation to set your company apart from the others at the same time? Yes? Then check out this page —

CLICK HERE to see our recent “FREE VIDEOS” Offer

 

 

New! Customer-Review Commercials for Video Marketing

August 9, 2014, Medford Oregon — Voltos Marketing Engineers announces availability of new “Customer Review” Professional Video Commercials, at affordable pricing. In recent years, one’s reputation in Internet Time could make or break a company almost overnight.

video marketing reputation marketing growthGoogle has responded to the customer trend toward using online reviews as a primary buying method. In fact, according to studies by Bright and by Nielson, 70% to 72% of people surveyed reported that they trusted online reviews as much as recommendation from family or friends, even more than editorial content in newspapers.

Accordingly, Google has adapted to the trend, and now publishes star ratings on Google Plus pages, and in search results displays star ratings of its own, those from Yelp, and other online third-party review sites. These star ratings affect which site is chosen by searchers, and in fact Google now includes star ratings as one of the factors for how well (or poorly) they will display your site in search results. And that’s not all … [Read more…]