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More Sales and Easier Sales by Using Smart Testimonials and Reviews

How to Use your Clients to Boost your Sales

If you were the prospect, and the sales rep said, “Our company is wonderful!” wouldn’t you maybe think:  “Yeah, right!”

Because it makes you immediately suspicious, doesn’t it?

But what if, while you were looking up the company’s phone number, so you could call them, you saw they had five stars on their listing in Google, and (just for curiosity) you went to look at their reviews, and this customer in Des Moines said (in a review), “Wow this company is wonderful! They did this, and they did that, and they’re just wonderful!”

Suddenly, it’s another story, because … [Read more…]

How to Succeed in Business — Only 4 Key Steps Needed

Essential4StepsToBusinessSuccessWhether your business succeeds … or struggles and fails … depends upon only a handful of steps. If you succeed with them you will first survive, and then grow. We can easily present each of these in the form of a simple question. If you can say “Yes” you will succeed. Just that simple.

There is a fifth step which will make you wealthy, but before we get to that —

  1.  First, the question: “Can you Economically reach an Adequate Number of Likely prospects?”
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    When you begin to think about what this means, you will be thinking about the sentence backwards. For example, you will strive to clearly identify exactly who are these prospects who are Likely? (Sometimes these people are called your target market.) And then …

    . [Read more…]

Use the Pipeline Selling View for Faster Business Growth

Medford, Oregon, September 27, 2014 — For years I’ve heard Dan Kennedy say that Marketing *IS* the business, and determines your growth, and that what your business actually does or produces is “just the deliverable.”

BlueGraphAnd this made sense because being in business means trading your product for money. And therefore the part where you get the money is at least half the business.

Many Entrepreneurs Ignore Marketing. Oops!

But I’ve noticed that many entrepreneurs focus only on production — the auto mechanic goes into business himself so he can work on cars, the baker starts a business so he can bake — but though their work may be superlative, the world does not beat a path to their doorway, and they wonder why. It’s obviously because they ignore the half of their business which creates the money. (Perhaps they ignore it intentionally, hoping that the pesky problem of marketing will go away if they ignore it.)

And just this week, I had the epiphany that made it all so clear. Just look at this picture — [Read more…]

Sex, Drugs, Rock&Roll, and Television … and Video Advertisements

Medford, Oregon, September 11, 2014 — Back in my hippie days, I copied my cooler peers, as we all said “Sex, Drugs, and Rock&Roll,” as if this was really funny. Actually, I didn’t even like Rock&Roll that much, but you know how we young folks copy our friends.

Turns out, Sex, Drugs, and Rock&Roll all have something in common. They all release the neurotransmitter dopamine in the brain. Some people say it’s a “pleasure” transmitter, but it’s not quite that simple. It sort of wakes us up, and it’s an important part of how our bodies and minds function.

And you know what else releases dopamine? Eating. And Video Games and Television.

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VideoAdsAndDopamineNeurotransmitter

Here we see the most “natural” activities which trigger dopamine release. As you can see, eating or sex trigger large spikes in dopamine, which creates a mild “high.” Some of the feelings of satisfaction you have experienced … [Read more…]

Is it a USP? Is it a Video? Is it Brilliant? Yes!

YouTube, September 7, 2014 —  Brilliant advertisement from Swedish furniture giant IKEA goes viral on YouTube, with astounding re-positioning of their catalog as a hilarious spoof of Apple product-introduction style video.

Unique Sales Proposition

To grow and florish, a business needs to step outside the price-competition and selling on price as a commodity, and become something “different” in the prospect’s mind. Usually called a “USP,” for “Unique Sales Proposition,” we normally think of the primary USP for the company overall. (For example, Apple’s “Think Different,” or Coca-Cola’s “It’s the Real Thing,” or Federal Express’s “When it Absolutely, Positively Needs to Be There Overnight.”

And businesses often struggle to see a new way to view their business, focusing perhaps on a niche audience, and featuring one single part of their business that appeals to their target audience. For example, Domino Pizza stores were all originally adjacent to college campuses, and so Dominos focused solely and completely on speed of delivery, and their company USP became marketing history, taking them from a single store to a major US player in the pizza niche in only a few years. Their USP? “Pizza, fresh and hot, delivered to your door in 30 minutes or it’s free.”

Marketing Piece as a Valuable Product

However, your sales can blossom if you create a USP for every product your company produces. An in this case, Ikea focused on their catalog. Normally we think of a printed catalog as a marketing channel — and it is — but realizing that a printed catalog has an inherent value in itself that people enjoy, Ikea thought of creating a USP for the catalog itself:  The “BookBook.” And presenting it as analogue, in good humor, enabled Ikea to hold our attention while it quickly summarized all the things that people enjoy in a printed catalog.

The Power of Video Marketing

Video is, apparently, the most powerful marketing channel. It invokes more senses — vision, audio, and the images move with the power of both words and music streaming into the conscious and unconscious mind of the viewer. Further, flickering lights release dopamine in the brain which produces a mild “high,” creating further conditioning to watch television/videos. And we’ve all been so conditioned for decades. Done right, we can’t look away.

With this careful repositioning of the catalog as a desirable product, embedded in the power of a well-done video which found a way to catalog the virtues of a printed book, well …

Admit it. You might or might not be an Ikea-type customer, but at the end, didn’t you — at least a little — want one of those cool catalogs, yourself? 🙂

PS:  Want to see a revolutionary new type of video to power up your marketing and increase your reputation to set your company apart from the others at the same time? Yes? Then check out this page —

CLICK HERE to see our recent “FREE VIDEOS” Offer