The Poster Formula
Mount Shasta, April 2019 — Today on the Book of Faces, somebody asked, “Book suggestions for better copywriting?” And while I’ve found many great copywriting books over the years, I would always start with one about headlines. And even today,...
Leaving a Voicemail? How to Get More People to Call You Back …
These days it can be very frustrating when you must get a busy person on the phone. When you get their voicemail, what to say to get a callback? In a trial conducted for the sales and marketing consultancy Corporate Visions, researchers monitored two subtly different...The Voltos Library: “Business Expansion Made Simple”
Almost by accident, over the years, I’ve come to see Business Expansion clearly, and it boils down to something rather simple. As you probably know, pretty much every business has three parts – Marketing, Admin, and Production. Every entrepreneur...Do Sales and Coupons Cheapen Your Brand?
Recently on a Messenger discussion group, someone was lamenting that offering special deals is a double-edged sword. On the one hand, these promotions can bring new business in the door. On the other hand these promotions could possibly make your company look less...More Sales and Easier Sales by Using Smart Testimonials and Reviews
How to Use your Clients to Boost your Sales If you were the prospect, and the sales rep said, “Our company is wonderful!” wouldn’t you maybe think: “Yeah, right!” Because it makes you immediately suspicious, doesn’t it? But what...Free Video Pack
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