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More Sales and Easier Sales by Using Smart Testimonials and Reviews

How to Use your Clients to Boost your Sales

If you were the prospect, and the sales rep said, “Our company is wonderful!” wouldn’t you maybe think:  “Yeah, right!”

Because it makes you immediately suspicious, doesn’t it?

But what if, while you were looking up the company’s phone number, so you could call them, you saw they had five stars on their listing in Google, and (just for curiosity) you went to look at their reviews, and this customer in Des Moines said (in a review), “Wow this company is wonderful! They did this, and they did that, and they’re just wonderful!”

Suddenly, it’s another story, because … [Read more…]

Sex, Drugs, Rock&Roll, and Television … and Video Advertisements

Medford, Oregon, September 11, 2014 — Back in my hippie days, I copied my cooler peers, as we all said “Sex, Drugs, and Rock&Roll,” as if this was really funny. Actually, I didn’t even like Rock&Roll that much, but you know how we young folks copy our friends.

Turns out, Sex, Drugs, and Rock&Roll all have something in common. They all release the neurotransmitter dopamine in the brain. Some people say it’s a “pleasure” transmitter, but it’s not quite that simple. It sort of wakes us up, and it’s an important part of how our bodies and minds function.

And you know what else releases dopamine? Eating. And Video Games and Television.

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VideoAdsAndDopamineNeurotransmitter

Here we see the most “natural” activities which trigger dopamine release. As you can see, eating or sex trigger large spikes in dopamine, which creates a mild “high.” Some of the feelings of satisfaction you have experienced … [Read more…]