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Sex, Drugs, Rock&Roll, and Television … and Video Advertisements

Medford, Oregon, September 11, 2014 — Back in my hippie days, I copied my cooler peers, as we all said “Sex, Drugs, and Rock&Roll,” as if this was really funny. Actually, I didn’t even like Rock&Roll that much, but you know how we young folks copy our friends.

Turns out, Sex, Drugs, and Rock&Roll all have something in common. They all release the neurotransmitter dopamine in the brain. Some people say it’s a “pleasure” transmitter, but it’s not quite that simple. It sort of wakes us up, and it’s an important part of how our bodies and minds function.

And you know what else releases dopamine? Eating. And Video Games and Television.

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VideoAdsAndDopamineNeurotransmitter

Here we see the most “natural” activities which trigger dopamine release. As you can see, eating or sex trigger large spikes in dopamine, which creates a mild “high.” Some of the feelings of satisfaction you have experienced … [Read more…]