Chiropractors
** How to Grow a Chiropractic Clinic …
** Get New Patients In the Door
** Keep Them Coming Back
Want help? Ask us, because we have proven-effective methods to bring new patients in the door month after month.
Eight Laws for Attracting Patients
- Companies which prosper generally have effective outreach systems running. Companies which struggle generally do NOT have outreach systems running.
. - Since people usually do not buy anything until 7 to 12 “touches,” an automated followup system behind your outreach system will generally boost actual sales and signed-up patients by 3 to 10 times.
. - In order to follow-up, the first outreach system must capture contact information. This is commonly done by making an attractive offer, and your visitors trade their contact info to obtain your attractive offer.
. - In order to make an offer you need to find a source of traffic, and place your offer where it can be seen by those people.
* Example: A highway is a source of traffic, and a billboard beside the highway can make your offer seen
* Example: People visiting your business page on facebook are a source of traffic, and you can place your offer in the header graphic at the top, so that every visitor will see it. It’s like a free billboard.
* Example: All of the patients in your office are a traffic source, and you can make an offer to induce them to provide dozens of word-of-mouth referrals, sending you their friends. Don’t know how? Ask us.
. - To get people in the door, choose one or more traffic sources, and place your offer in front of these people. Want to know a half-dozen traffic sources you never considered? Ask us.
. - There is no magic bullet. Meaning there is no single method that always works best for every practice.
. - To boost profits, choose systems to access your available traffic sources, and make carefully-crafted offers, capture contact info, and follow up with automated methods. Measure which methods work best and do more of those. If you want help, we can help with this.
. - It’s safest to have 3 or more outreach methods. Then, in case the universe changes and one of your methods becomes weak, the other two will keep you growing.
Remember, companies which do this generally grow and prosper. Companies which don’t do this … don’t.
What are the best methods?
It’s different for different practices. Different for new practices and mature practices. Different for different specialties.
This is a good place to request a consultation. We’ll ask some questions about your goals, and where you are, and where you want to be. And then we can make recommendations about what’s most likely to profit you.
What do these Marketing Systems cost?
At the present time, some things we recommend may be free. Some things you can do yourself. (we also post articles on this website about things you and your staff can do, and we have a free services as well.)
Our paid done-for-you services generally run $197 to $770 per month, though sometimes we have sales or specials..
At present, our most expensive common service is creating and operating a Facebook-based sales funnel on your behalf. It consists of several parts, including targeted advertising (for example, we could attract seniors, athletes, moms, or people with migraines). It includes methods to attract these people, and to persuade them to give us contact information, so that you can begin a conversation leading to an appointment, and we can arrange automated follow-up as well.
Here is a comparison of the costs of our Facebook-based sales funnel with other outreach methods …
Approximate Costs for 20,000 People to See Your Offer …
[su_pricing_table]
[su_plan name=”Groupon” price=”??*” before=”$” period=”per month” btn_url=”https://voltos.com/resources/ad-cost-comparison/” btn_text=”More Info” background=”#F78c20″ color=”#ffffff” btn_background=”#ffffff” btn_color=”#ff560d” border=”#ED880C”]
- Untargeted
- Some Stats
- One-Shot
- Passive Site
- No List
[/su_plan]
[su_plan name=”Voltos” price=”770″ before=”$” period=”per month” featured=”yes” btn_url=”https://voltos.com/contact/” btn_text=”Contact Us” background=”#CC0033″ color=”#ffffff” btn_background=”#ffffff” btn_color=”#ff560d” border=”#ff560d” shadow=”0 0 25px rgba(0,0,0,0.6)”]
- TARGETED
- MANAGED
- CONTINUOUS
- OUTREACH
- EMAILS/TEXTS
- BUILDS LIST
[/su_plan]
[su_plan name=”ValPak” price=”2100″ before=”$” period=”per month” btn_url=”https://voltos.com/resources/ad-cost-comparison/” btn_text=”More Info” background=”#F78c20″ color=”#ffffff” btn_background=”#ffffff” btn_color=”#ff560d” border=”#ED880C”]
- Untargeted
- No Stats
- One-Shot
- Outreach
- Nothing
- No List
[/su_plan]
[su_plan name=”Newspaper” price=”3800″ before=”$” period=”per month” btn_url=”https://voltos.com/resources/ad-cost-comparison/” btn_text=”More Info” background=”#F78c20″ color=”#ffffff” btn_background=”#ffffff” btn_color=”#ff560d” border=”#ED880C”]
- Untargeted
- No Stats
- One-Shot
- Outreach
- Nothing
- No List
[/su_plan]
[su_plan name=”US Postal Svc” price=”6400″ before=”$” period=”per month” btn_url=”https://voltos.com/resources/ad-cost-comparison/” btn_text=”More Info” background=”#F78c20″ color=”#ffffff” btn_background=”#ffffff” btn_color=”#ff560d” border=”#ED880C”]
- Untargeted
- No Stats
- One-Shot
- Outreach
- Nothing
- No List
[/su_plan]
[/su_pricing_table]
I have listed costs right up front, because time is valuable, yours and mine.
And let’s be real. Growth has a cost, just like your office has a cost. The only trick is to make sure that the cost is small relative to the payoff. And with our systems, for every dollar you put in, you get $3 to $30 back. So that works out just fine.
Because I have discovered that clinics and practices that thrive and grow do three things differently than others that just coast along, or practices that struggle. These three things are …
- They use an ACTIVE outreach program, because they realize that patients can only hear about them if they take ACTIVE steps to reach out and become known — to create something that attracts new patients — to give new patients a solid reason to come in the door that first time.
. - They SYSTEMATIZE their entire business, including their marketing so that the influx of new patients is regular and recurring, and the marketing systems are improved until there are slightly more new patients arriving than the practice can easily handle. (Because “not enough” or “just enough” doesn’t cut it when there is any disturbance.)
. - They MEASURE results, to get an accurate read on what works well, and what needs to be improved.
Abstract? Maybe. Here’s an Example …
Frankly, most chiropractors are already familiar with these ideas … as applied to the practice of chiropractic. Most chiropractic physicians already have systems to maintain the office, to find and hire and train office help, to manage the books and the money, to remind patients of upcoming appointments, and more.
However, every chiropractor started off going to school, with the dream of practicing chiropractic pictured in the mind. And few of us were picturing becoming a marketer; because we were picturing becoming a chiropractor.
Therefore — although successful marketing is the first absolute necessity to maintain and grow the practice — it’s usually not highly developed as a skill-set for most chiropractors, and it’s often overlooked.
The Solution?
Let us install our tested and proven OUTREACH method, designed as a SYSTEM, with careful MEASUREMENT as we go. This enables your practice to reach out and attract new patients month after month.
We tune it to attract slightly more patients than needed. You strengthen your methods to book them, and remind them. And then let your skill and professionalism bring them back, over and over again.
If you are beginning to see the potential here, then reach out to contact me, and I will show you exactly how we use this unique, effective system that brings new patients through your door.
And then — if you like the initial results — we can operate this marketing system for you, while you concentrate on what you do best.
Does it give you an unfair advantage over other chiropractic physicians?
Of course. Most of them have no systematic way to grow the practice.
But YOU will be able to grow. Month after month.
How to Evaluate Which Advertising is Worth the Investment …
- Calculate the AVERAGE LIFETIME VALUE OF A PATIENT. If you have some years of bookkeeping records, assign office staff to do this: Go back 3 or more years. For every patient, calculate how many months between their first visit and now. Add up how much total money they have paid to you. Average their “known lifetime” (number of months so far), and average the amount a patient pays you.
.
This second amount is your AVERAGE LIFETIME VALUE OF A PATIENT, so far. (As time goes on, and some patients stay with you longer and longer, you will discover that the average lifetime value rises.)
.
(NOTE: If yours is a new practice, then go find an established buddy and see if you can coax this figure from him, or offer to do the work for him … and if that fails then just estimate what you expect will be the typical lifetime of an average patient, and estimate the number of procedures and visits during that time, and calculate how much income that produces for you. Although this lacks in precision, in fact most chiropractic physicians don’t know to do this at all! Generally, your estimate will be in the ball park, so you’re ahead of the game. It’s “close enough for government work.”)
. - Test the proposed advertising method. You’re interested to discover how many new patients the method brings in the door, and the total advertising cost. Then divide the cost by the number of new patients, and you have the COST TO ACQUIRE A NEW PATIENT.
It should now be obvious. You simply compare the cost to acquire a new patient to the lifetime value of a patient. Now it’s simply a cost and a return. You can now evaluate it as an investment!
If it costs you $50 to get a new patient, and the lifetime value of a patient is $2700, is this a good investment? You bet it is!
Measurement and Systematic Approach Grows Your Practice
The process above is exactly what separates A GROWING PRACTICE from a practice that is just treading water.
Marketing — the practice of successfully bringing new patients in the door — does not have to be voodoo. It can be systematic, measured, and managed.
And when you take care of your marketing (the same as you take care of your patients), then your marketing will take care of you and your family, for the rest of your life.
Want me to show you how we do it? I will.
I will show you exactly how our unique methods work to grow your practice.
