The Three (Secret) Keys to Marketing and Business Growth

While chatting with a physician who had asked me about how to build a list and how to set up marketing for her practice, I realized that there are three FACTS about marketing, and that hardly anyone (including many marketers) knows about them. However, starting from...
A Simple Capture-And-FollowUp System Any Business Can Use

A Simple Capture-And-FollowUp System Any Business Can Use

After 40 years in marketing, I’ve learned that —   The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals

Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals

It’s the silliest thing! You’re running your business, and every now and then someone gives  your business a plug when talking with a friend. These word-of-mouth referrals are the very best thing that could happen, because you’ve been introduced to...
The 5 Kinds of Social Media Posts that Actually Attract New Business

The 5 Kinds of Social Media Posts that Actually Attract New Business

First of all, let’s be clear. If your business is not growing and prospering and you’re struggling with that, the REAL PROBLEM is that you don’t have enough OUTREACH in your marketing department and in your marketing systems. After several decades of...

The Voltos Library: “Business Expansion Made Simple”

Almost by accident, over the years, I’ve come to see Business Expansion clearly, and it boils down to something rather simple. As you probably know, pretty much every business has three parts – Marketing, Admin, and Production. Every entrepreneur...
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