Arthur’s “Heap-List-Interview” Method to Create Books, Articles, and Videos
I’ve written 8 books, and none took me over a week. So I was puzzled when people told me they couldn’t get started. So I coached a couple of them, and we cranked out their book in only a few sessions. Apparently, the trick is how one breaks it down. Done...
How to Send Holiday Greetings When There’s No Holiday? Use a Cultural Event!
What in the world? Why might you want to send this graphic to your followers and prospects? There’s a very good reason. Let me explain … Staying Top-Of-Mind With Your Audience When you stay in touch with your audience, you stay top-of-mind. And when you...
The Poster Formula
Mount Shasta, April 2019 — Today on the Book of Faces, somebody asked, “Book suggestions for better copywriting?” And while I’ve found many great copywriting books over the years, I would always start with one about headlines. And even today,...
A Simple Capture-And-FollowUp System Any Business Can Use
After 40 years in marketing, I’ve learned that — The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals
It’s the silliest thing! You’re running your business, and every now and then someone gives your business a plug when talking with a friend. These word-of-mouth referrals are the very best thing that could happen, because you’ve been introduced to...Free Video Pack
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