Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals
It’s the silliest thing! You’re running your business, and every now and then someone gives your business a plug when talking with a friend. These word-of-mouth referrals are the very best thing that could happen, because you’ve been introduced to...
The 5 Kinds of Social Media Posts that Actually Attract New Business
First of all, let’s be clear. If your business is not growing and prospering and you’re struggling with that, the REAL PROBLEM is that you don’t have enough OUTREACH in your marketing department and in your marketing systems. After several decades of...
Leaving a Voicemail? How to Get More People to Call You Back …
These days it can be very frustrating when you must get a busy person on the phone. When you get their voicemail, what to say to get a callback? In a trial conducted for the sales and marketing consultancy Corporate Visions, researchers monitored two subtly different...The Voltos Library: “Business Expansion Made Simple”
Almost by accident, over the years, I’ve come to see Business Expansion clearly, and it boils down to something rather simple. As you probably know, pretty much every business has three parts – Marketing, Admin, and Production. Every entrepreneur...Do Sales and Coupons Cheapen Your Brand?
Recently on a Messenger discussion group, someone was lamenting that offering special deals is a double-edged sword. On the one hand, these promotions can bring new business in the door. On the other hand these promotions could possibly make your company look less...Free Video Pack
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