The Three (Secret) Keys to Marketing and Business Growth

While chatting with a physician who had asked me about how to build a list and how to set up marketing for her practice, I realized that there are three FACTS about marketing, and that hardly anyone (including many marketers) knows about them. However, starting from...
A Simple Capture-And-FollowUp System Any Business Can Use

A Simple Capture-And-FollowUp System Any Business Can Use

After 40 years in marketing, I’ve learned that —   The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals

Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals

It’s the silliest thing! You’re running your business, and every now and then someone gives  your business a plug when talking with a friend. These word-of-mouth referrals are the very best thing that could happen, because you’ve been introduced to...
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