by Arthur Cronos | May 3, 2019 | advertising, All, business growth, email marketing, follow-up, Lead Generation, multi-touch marketing, outreach, search engines, seo, social media, three secret keys
While chatting with a physician who had asked me about how to build a list and how to set up marketing for her practice, I realized that there are three FACTS about marketing, and that hardly anyone (including many marketers) knows about them. However, starting from...
by Arthur Cronos | Apr 20, 2019 | advertising, All, business development, business growth, do it yourself marketing, email marketing, outreach, selling
Mount Shasta, April 2019 — Today on the Book of Faces, somebody asked, “Book suggestions for better copywriting?” And while I’ve found many great copywriting books over the years, I would always start with one about headlines. And even today,...
by Arthur Cronos | Mar 18, 2019 | advertising, All, budget, business development, business growth, do it yourself marketing, follow-up, Lead Generation, multi-touch marketing, outreach, prospecting
After 40 years in marketing, I’ve learned that — The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
by Arthur Cronos | Mar 3, 2019 | advertising, All, automatic selling systems, business development, do it yourself marketing, holiday graphics, Lead Generation, outreach, relationship marketing, reputation, social media
It’s the silliest thing! You’re running your business, and every now and then someone gives your business a plug when talking with a friend. These word-of-mouth referrals are the very best thing that could happen, because you’ve been introduced to...