by Arthur Cronos | Mar 18, 2019 | advertising, All, budget, business development, business growth, do it yourself marketing, follow-up, Lead Generation, multi-touch marketing, outreach, prospecting
After 40 years in marketing, I’ve learned that — The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
by Arthur Cronos | Jan 13, 2019 | advertising, All, automatic selling systems, budget, business growth, do it yourself marketing, email marketing, Increasing Traffic, Lead Generation, prospecting, selling
Almost by accident, over the years, I’ve come to see Business Expansion clearly, and it boils down to something rather simple. As you probably know, pretty much every business has three parts – Marketing, Admin, and Production. Every entrepreneur...
by Arthur Cronos | Sep 27, 2014 | All, automatic selling systems, fulfillment, multi-touch marketing, prospecting, selling
Medford, Oregon, September 27, 2014 — For years I’ve heard Dan Kennedy say that Marketing *IS* the business, and determines your growth, and that what your business actually does or produces is “just the deliverable.” And this made sense...