Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals
It’s the silliest thing! You’re running your business, and every now and then someone gives your business a plug when talking with a friend. These word-of-mouth referrals are the very best thing that could happen, because you’ve been introduced to...
The 5 Kinds of Social Media Posts that Actually Attract New Business
First of all, let’s be clear. If your business is not growing and prospering and you’re struggling with that, the REAL PROBLEM is that you don’t have enough OUTREACH in your marketing department and in your marketing systems. After several decades of...Is it a USP? Is it a Video? Is it Brilliant? Yes!
YouTube, September 7, 2014 — Brilliant advertisement from Swedish furniture giant IKEA goes viral on YouTube, with astounding re-positioning of their catalog as a hilarious spoof of Apple product-introduction style video. Unique Sales Proposition To grow and...
Relationship Selling — Why?
Many business owners, and many people who need to sell as part of their job frequently fail to realize that they don’t just sell their offering. They don’t just sell their products and services. The most basic thing a person sells is himself (or herself)....
The R-4 Business Growth Model
As briefly described in an earlier article, the R-4 Business Growth model satisfies the condition of the Third Secret Key to Successful Marketing, which states: It is supremely useful to have a simple and powerful business growth model, which you can use to map out...Free Video Pack
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