by Arthur Cronos | Aug 21, 2019 | advertising, All, business development, do it yourself marketing, follow-up, holiday graphics, multi-touch marketing, relationship marketing, social media
What in the world? Why might you want to send this graphic to your followers and prospects? There’s a very good reason. Let me explain … Staying Top-Of-Mind With Your Audience When you stay in touch with your audience, you stay top-of-mind. And when you...
by Arthur Cronos | Aug 20, 2019 | All
For anyone in business, here’s something that should be simple, but is nearly always overlooked … and it’s an easy way to create a great first impression when someone calls you. I speak from lots of experience, having operated answering services and...
by Arthur Cronos | May 3, 2019 | advertising, All, business growth, email marketing, follow-up, Lead Generation, multi-touch marketing, outreach, search engines, seo, social media, three secret keys
While chatting with a physician who had asked me about how to build a list and how to set up marketing for her practice, I realized that there are three FACTS about marketing, and that hardly anyone (including many marketers) knows about them. However, starting from...
by Arthur Cronos | Apr 20, 2019 | advertising, All, business development, business growth, do it yourself marketing, email marketing, outreach, selling
Mount Shasta, April 2019 — Today on the Book of Faces, somebody asked, “Book suggestions for better copywriting?” And while I’ve found many great copywriting books over the years, I would always start with one about headlines. And even today,...
by Arthur Cronos | Mar 26, 2019 | advertising, All, business development, search engines
Mount Shasta, March 2019 — On Facebook recently, a young woman asked “I need to come up with a new business name for my catering and food booth business .. So I connect with mountaingoat .. I’m a double Capricorn born in the year of the goat and live in...
by Arthur Cronos | Mar 18, 2019 | advertising, All, budget, business development, business growth, do it yourself marketing, follow-up, Lead Generation, multi-touch marketing, outreach, prospecting
After 40 years in marketing, I’ve learned that — The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...