How to Send Holiday Greetings When There’s No Holiday? Use a Cultural Event!

How to Send Holiday Greetings When There’s No Holiday? Use a Cultural Event!

What in the world? Why might you want to send this graphic to your followers and prospects? There’s a very good reason. Let me explain … Staying Top-Of-Mind With Your Audience When you stay in touch with your audience, you stay top-of-mind. And when you...
A Simple Capture-And-FollowUp System Any Business Can Use

A Simple Capture-And-FollowUp System Any Business Can Use

After 40 years in marketing, I’ve learned that —   The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals

Why a ‘Lazy’ Facebook Page Can Kill Half your Word-of-mouth Referrals

It’s the silliest thing! You’re running your business, and every now and then someone gives  your business a plug when talking with a friend. These word-of-mouth referrals are the very best thing that could happen, because you’ve been introduced to...
Skip to content