How to Send Holiday Greetings When There’s No Holiday? Use a Cultural Event!

How to Send Holiday Greetings When There’s No Holiday? Use a Cultural Event!

What in the world? Why might you want to send this graphic to your followers and prospects? There’s a very good reason. Let me explain … Staying Top-Of-Mind With Your Audience When you stay in touch with your audience, you stay top-of-mind. And when you...

The Three (Secret) Keys to Marketing and Business Growth

While chatting with a physician who had asked me about how to build a list and how to set up marketing for her practice, I realized that there are three FACTS about marketing, and that hardly anyone (including many marketers) knows about them. However, starting from...
A Simple Capture-And-FollowUp System Any Business Can Use

A Simple Capture-And-FollowUp System Any Business Can Use

After 40 years in marketing, I’ve learned that —   The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
The 5 Kinds of Social Media Posts that Actually Attract New Business

The 5 Kinds of Social Media Posts that Actually Attract New Business

First of all, let’s be clear. If your business is not growing and prospering and you’re struggling with that, the REAL PROBLEM is that you don’t have enough OUTREACH in your marketing department and in your marketing systems. After several decades of...
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