by Arthur Cronos | Aug 21, 2019 | advertising, All, business development, do it yourself marketing, follow-up, holiday graphics, multi-touch marketing, relationship marketing, social media
What in the world? Why might you want to send this graphic to your followers and prospects? There’s a very good reason. Let me explain … Staying Top-Of-Mind With Your Audience When you stay in touch with your audience, you stay top-of-mind. And when you...
by Arthur Cronos | May 3, 2019 | advertising, All, business growth, email marketing, follow-up, Lead Generation, multi-touch marketing, outreach, search engines, seo, social media, three secret keys
While chatting with a physician who had asked me about how to build a list and how to set up marketing for her practice, I realized that there are three FACTS about marketing, and that hardly anyone (including many marketers) knows about them. However, starting from...
by Arthur Cronos | Mar 18, 2019 | advertising, All, budget, business development, business growth, do it yourself marketing, follow-up, Lead Generation, multi-touch marketing, outreach, prospecting
After 40 years in marketing, I’ve learned that — The WEAKEST part of all struggling businesses is having OUTREACH systems to reach out to new prospects; and . Capturing their info and doing multiple-touch FOLLOWUP systems will multiply the actual...
by Arthur Cronos | Jan 18, 2019 | All, do it yourself marketing, follow-up, selling, voicemail
These days it can be very frustrating when you must get a busy person on the phone. When you get their voicemail, what to say to get a callback? In a trial conducted for the sales and marketing consultancy Corporate Visions, researchers monitored two subtly different...